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FAQ

Know Reply turns no-reply emails into conversations. When someone replies to your campaigns, newsletters, or transactional emails, an AI agent reads the message, searches your knowledge base, checks connected tools, and sends an accurate response in seconds.

Most users are up and running in under 10 minutes. Connect your email, point the crawler at your website, and your agent is ready to respond.

Do I need technical skills to use Know Reply?

Section titled “Do I need technical skills to use Know Reply?”

No. Everything is configured through a visual interface. No coding required.

Yes. The Simulator lets you send test emails and see exactly how your agent responds before activating it on real traffic.


  • Gmail and Google Workspace via OAuth
  • Microsoft 365 and Outlook via OAuth
  • Any provider with IMAP/SMTP access (Zoho, Fastmail, Yahoo, custom domains)
  • ESP webhooks for Postmark, SendGrid, Mailgun

Can I use my existing email infrastructure?

Section titled “Can I use my existing email infrastructure?”

Yes. If you send through an ESP, use the webhook integration. Know Reply receives replies without changing your sending setup.

Will Know Reply send from my email address?

Section titled “Will Know Reply send from my email address?”

Yes. Replies come from the connected inbox, so customers see your address, not ours.

Create multiple agents, each connected to a different inbox. A support agent handles support@, a sales agent handles sales@, etc.

Can I forward emails instead of connecting my inbox?

Section titled “Can I forward emails instead of connecting my inbox?”

Yes. Set up auto-forwarding to the agent’s inbound address. Replies still go back to the original sender.


It pulls from your knowledge base (website content, uploaded docs, FAQs) and connected integrations. Responses are grounded in your actual information, not generic AI output.

What if the agent doesn’t know the answer?

Section titled “What if the agent doesn’t know the answer?”

It escalates to a human. You configure where escalations go and what types of questions trigger them.

Yes. Choose a role with a preset persona, or write a custom persona to define exactly how the agent communicates.

How do I teach the agent to respond a certain way?

Section titled “How do I teach the agent to respond a certain way?”

Use the Special Instructions step when creating or editing an agent. Set goals, “always do” and “never do” rules, and additional instructions. You can also write a custom persona to define the agent’s personality and approach.

Responses are grounded in your knowledge base and connected tools. If the agent can’t find relevant information, it escalates rather than guessing.

Can I review responses before they’re sent?

Section titled “Can I review responses before they’re sent?”

Yes. Depending on your plan, you can require human approval for all responses or let the agent auto-send.


Start with your website—the crawler indexes it automatically. Then add:

  • Product or service information
  • Policies (returns, shipping, terms)
  • FAQs you already have
  • SOPs and internal docs

Enter your URL and click Add Site. The crawler discovers pages, ranks them by relevance, and extracts content. You choose which pages to include.

Can I exclude certain pages from crawling?

Section titled “Can I exclude certain pages from crawling?”

Yes. Use Advanced Options to exclude branches (like /admin or /login) or filter by URL pattern.

You control this with Max Depth (1-5 levels). Default is 2 levels, which covers most sites without pulling in irrelevant deep pages.

How do I update the knowledge base when my content changes?

Section titled “How do I update the knowledge base when my content changes?”

Re-crawl your website or upload updated documents. The agent always uses the latest content.

Can I add content that isn’t on my website?

Section titled “Can I add content that isn’t on my website?”

Yes. Upload PDFs, documents, or text files. You can also add answers directly from the Insights > Knowledge Base & FAQ report when you spot questions the AI isn’t handling well.


Shopify, Stripe, Zendesk, WooCommerce, Calendly, Zapier, Klaviyo, Mailchimp, and others. New integrations are added regularly.

Look up live data (order status, payment history, booking availability) and take actions (process refunds, update records, send confirmations). Capabilities depend on the integration.

Can I limit what the agent does with a connected tool?

Section titled “Can I limit what the agent does with a connected tool?”

Yes. Each integration shows a list of capabilities you can enable or disable. You can also add usage instructions like “don’t process refunds over $100.”

Some integrations use OAuth (just click Connect and authorize). Others require an API key from the tool’s settings.


When it detects conversations that need human attention: complaints, legal requests, urgent issues, buying signals, or questions it can’t answer confidently.

Yes. Enable or disable built-in types, create custom types, and route different escalations to different email addresses.

What does the human receive when something escalates?

Section titled “What does the human receive when something escalates?”

The original email, full conversation thread, the agent’s suggested draft, and the reason for escalation.

Will the customer know their message was escalated?

Section titled “Will the customer know their message was escalated?”

You choose. Each escalation type has a “Notify Sender” toggle.


  • Agent performance: response rates, confidence scores, escalation rates, response times
  • Campaign feedback: which email subjects drive replies, sentiment, topics
  • Customer insights: individual contact history, sentiment over time
  • Knowledge gaps: questions your content doesn’t answer well
  • Integration health: tool usage, success rates, errors

Yes. All dashboards support date range filtering (presets like Last 7 Days or custom ranges) and agent/account filters.

Can I see individual customer conversations?

Section titled “Can I see individual customer conversations?”

Yes. Click any contact to see their full history: every email, every reply, sentiment changes, escalations.


Yes. All data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Email content, tokens, and credentials are stored in isolated encrypted fields.

Yes. We process data per GDPR requirements. Data Processing Agreements available on request. Email content is used only to generate replies, not for AI training.

Yes. Enable from Settings > Profile > Security. Works with authenticator apps like Google Authenticator, Authy, and 1Password.

Yes. Delete individual agents, connections, or knowledge base entries anytime. To delete everything, go to Settings > Workspace Settings > Danger Zone > Delete Workspace.


Yes. The free plan lets you try Know Reply with limited volume. No credit card required.

What’s the difference between free and paid plans?

Section titled “What’s the difference between free and paid plans?”

Free plans require human review of all drafts before sending. Paid plans unlock auto-send, more agents, more knowledge documents, and additional integrations.

Go to Settings > Billing. Upgrades take effect immediately with prorated billing.

Yes. Cancel from Settings > Billing. Your workspace stays active until the end of the billing period, then reverts to the free tier. No data is deleted.


Check that:

  1. The agent is set to Active
  2. The email account is connected (green indicator)
  3. The inbox is receiving emails (check in your email provider)

Improve your knowledge base:

  1. Check the Knowledge Base & FAQ dashboard in Insights to see what questions come up
  2. Add or update content covering those topics
  3. Use the Special Instructions in agent settings to guide behavior

Try:

  1. Increasing Max Depth in Advanced Options
  2. Checking that pages aren’t excluded by your URL filter
  3. Ensuring pages are publicly accessible (not behind login)

Check the Toolkit dashboard for error messages. Common issues:

  • Expired API key—reconnect with a fresh key
  • Missing permissions—reauthorize with the required scopes
  • Rate limits—the tool may be throttling requests

This is usually a sender reputation issue with your email provider, not Know Reply. Check your SPF, DKIM, and DMARC settings.