Set Your SendGrid Marketing Campaigns Reply-To
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SendGrid keeps sender identity separate from the send itself. Each sender carries a from name, a from email, and a Reply to email, and every Single Send or Automation picks one of them. Change the sender and every send that uses it follows.
What to paste: sendgrid@reply.yourbrand.com
Your domain has to be verified in Know Reply first. See How a reply domain works.
Edit an existing sender
Section titled “Edit an existing sender”- In the SendGrid console, go to Marketing, then Senders.
- Open the sender you use for campaigns.
- Set Reply to email to
sendgrid@reply.yourbrand.com. - Save.
Create a new sender
Section titled “Create a new sender”- Go to Marketing, then Senders, and click Create New Sender.
- Fill in From name, From email, Reply to email, Company address, and Nickname.
- Save, then click the verification link SendGrid sends to the from email address.
You can hold up to 100 senders. A sender per brand or per campaign type is a reasonable way to keep reporting readable, and each one can point at a different local part on your reply domain.
Verification when the reply-to is on your reply domain
Section titled “Verification when the reply-to is on your reply domain”SendGrid verifies the from address, not the reply-to, so in most accounts you will not be asked to confirm anything on the reply subdomain. If your setup does ask, the confirmation email arrives in your Know Reply workspace, because the subdomain’s MX points there. Open it and click the link.
If your from domain is already set up under Settings > Sender Authentication, SendGrid verifies matching sender identities automatically.
The transactional API is separate
Section titled “The transactional API is separate”Everything above covers Marketing Campaigns. Mail sent through the v3 mail/send API uses whatever reply_to the calling code passes, and it ignores sender identities entirely. If your receipts and password resets go out that way, set reply_to in the payload, and use a different local part such as receipts@reply.yourbrand.com so those conversations route to a different agent.
Check it worked
Section titled “Check it worked”Send a test Single Send to yourself and reply. Your mail client should address the reply to sendgrid@reply.yourbrand.com.